How Much Automation Should I Use for My Business?

Great question. One I get often.

The truth is: it depends. And if you haven’t figured that out yet, that’s what we’ll work on together.

Different industries—and different ICPs—respond differently to automation. Some markets reward speed and scale, others demand surgical precision. The right approach lives somewhere on a spectrum.

• On one end: AI agents run your entire outbound motion—data gathering, enrichment, copywriting, and sequencing—without a single rep involved.
• On the other: your sales team stays fully human-led, but armed with AI workflows that tee up the right accounts, with the right messaging, at the right time.
• Most companies today live in the middle—trying to balance automation, personalization, and workflow sanity.

I once worked with a company selling into IT admins. Pure automation tanked. But when we slowed down, added intent signals, and layered in just enough personalization? Their meeting rate doubled.

Another client targeting HR teams? They needed speed. Fully automated plays crushed it.

The tech matters—but the strategy matters more.

My job is to help you figure out what works best for your business, then build a system that actually gets results.

Not sure where your team sits on the spectrum? Let's talk and figure it out together.